Today, Ryan O'Hara is going over how you can actually go and put a post out on social and then prospect the people that engaged with your post.
If you want to prospect people that have liked or commented on your posts, all you have to do is pair up LinkedIn with the LeadIQ Chrome Extension. With one click you can capture these people and you will also speed up the process to go put these people's information to Salesforce.
To do this, all you have to do is go down to the post that you have and click on the likes button. You'll see all these people populate up that have liked or engaged on your posts. Next open up LeadIQ by hitting the little green "iQ" button on the top right of your chrome bar, after you have installed the chrome extension of course. LeadIQ is going to mirror these people in the extension and you're going to be able to push those people right into the different systems that you use, saving you time and effort and all those things that you normally can't do.
The other cool part is you'll actually get data from them. Now, when you do a cold call or cold email, or you can put them into a cadence or sequence, all you have to do is say, "Hey, X. I saw you liked my post about Y." Editorialize it. Ask for an opinion on something. Make that conversation about the content that you put out first and lead with that and you'll get better results.
As you do this, you'll start seeing your reply rates going up, your response rates going up, and you'll ultimately like creating and posting more content because you'll be getting more reward out of the content that you're doing.
If you want to try and use LeadIQ to capture the people that have liked and engaged on your posts on LinkedIn and do something with it, talk to our sales team or hit the "Get Started" button below to create an account today!