A drawer full of business cards you never followed up on… Your flashy, super fancy $3 business card is a wasted effort. I know that might sting a bit, but let me explain. How many people actually follow-up after a networking event? How many people put that business card to use? My guess, less than 5%.
Here’s something you can try to increase engagement, follow-up, and commitment to growing your network. Make a switch to digital business cards. Save your prospective connection a ton of work, and hopefully make a lasting impression.