Last week during our RateMyPitch someone asked me, “How Do You Pick What Accounts To Go After?” With the account based model, it can be really tricky to figure this out, especially since what accounts you go after a big reason you don’t hear back from prospects. Last week, I was at Saastr and studying prospecting tales. One of patterns I noticed is that companies did best when they worked with logos. Meaning…companies we use and live with everyday. I decided to try and tackle this subject about picking the right accounts


I give a shout out to a few friends TripActions and Michael Sindicich

Posted by Ryan O'Hara
Ryan O'Hara
Ryan O'Hara has been an early employee at several startups helping them with marketing and prospecting tactics, including Dyn who was acquired by Oracle for $600+ million in 2016. He's had prospecting campaigns featured in Fortune, Mashable, and TheNextWeb. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Yard and The Alpha Loft, and hosts The Prospecting

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