Prospecting has always been challenging work: 40% of sales professionals consider it the hardest part of their day-to-day. That challenge only grows, as today’s world continues raising the bar on the effort necessary to successfully prospect. Constant media exposure makes for shorter attention spans, and busy prospects often feel pressure to engage with only the best content. Getting the right message in front of the right people at the right time now requires a ninja-like combination of talent, perseverance, and technology. One of the most powerful tools available to sales reps is video, which presents sales messaging to prospects in an attention-grabbing, effective manner.

According to research:

  • 70% of B2B buyers are watching video throughout the sales process
  • Including the word "video" in the subject line of an email boosts open rates by as much as 19%
  • 4X as many buyers would rather watch a video than read text

Incorporating a video platform into your tech stack can enhance your sales team’s message and boost the results of their prospecting efforts by increasing open rates, responses, and booked meetings. In fact, those who use video in their prospecting see 5x higher open rates and 8x higher open-to-reply rates.

5 Video Platforms for Sales and Marketing 

To lend a hand in the quest to find the right video platform, we’ve researched five top-tier video platforms for your consideration.

Wistia

Wistia is pretty straightforward and perfect for sales reps who want to share videos and track their performance. It is easy for sales reps to create videos to send to prospects or record a quick demo. While any department in your company can use Wistia, it caters primarily to marketers by allowing users to create customizable videos or record a quick demo for sending to prospects. Users can easily track audience behaviors with features such as video heatmaps, engagement graphs, and viewer-based tracking. You can use this information to know what videos resonate with your audience and what doesn’t.

Wistia features

Image was taken from Wistia’s website.

Designed for the everyday person, you don’t need to be a tech wizard to use Wistia. The platform offers two tiers for its customers: the free tier and a pro tier.

  • The free tier provides you with access to the platform and up to 3 videos hosted on it.
  • The Pro version starts at $99, providing you with various tools and 10 free videos.

The company also has an Advanced Plan that is designed for businesses looking to drive growth. To learn more about Wistia’s pricing, click here.

Vidyard

Vidyard offers both video hosting and analytics, and has earned its reputation for the latter. It’s considered the best video marketing tool for a sales funnel, because, in addition to its sophisticated video-making abilities, the platform guides users through every stage of the journey, from lead acquisition to nurturing to conversion. Vidyard also integrates with virtually all the big-player third-party tools, such as Hootsuite.

They offer a variety of tools that your company will find helpful, especially in the sales and marketing departments. Some of the features they offer are A/B split testing and interactive events. Their ‘interactive feature’ allows you to overlay your video with HTML5, CSS, and JavaScript to create interactive forms and dropdowns for viewers.

Vidyard also offers deep insights into your audience’s behavior. They have detailed dashboards that allow you to see who’s watching your videos, for how long so you can refine every aspect of your video strategy. Here are some of the features they list on their website:

Vidyard analytics

Image was taken from Vidyard’s website.

As can be expected with a heavyweight option, Vidyard is also one of the priciest options on the market. It breaks up its pricing by individuals and teams. The Free and Pro ($15/mo) plans are both designed for one user. Depending on your storage needs and the level of service you’re seeking, Vidyard’s Team Plans range from $300-$1250/month. Learn more about the company’s pricing and options by heading directly to their website.

Videolicious

Videolicios prides itself on being able to quickly and easily create high-quality business videos. Its features include automatic video editing and the ability to automatically add product footage, logos, watermarks, music, and other specialized insignia to your videos for a professional aesthetic.

The platform is built with thr modern sales organization in mind. Sales reps can quickly edit their videos and notify their sales managers when a video is made. They can then easily deliver the final video via email or to other video platforms. Videos are automatically collected and shown in customized workflows. The platform includes engagement tools that allow sales teams to easily track view quantities, view percentages, and get notified to time the perfect follow-up. Learn more about Videolicious here.

Video data from Videolicious

Data and image from Videolicious.

Vimeo

Considered the Google Docs of video because of its collaborative features, Vimeo began as a competitor to YouTube. At that time, the company aspired to be a social platform that allowed for video hosting. Nowadays, it’s a live streaming mecca that allows marketers to easily host events or webinars. Users can easily share their screen and add lower thirds, full-screen graphics, logos, and more straight from their browser. Vimeo’s expanded capabilities include live engagement tools such as live Q&A, live polls, audience chat, email capture, and custom calls to action. Users see everything in real-time with advanced analytics.

Unlike some similar platforms, Vimeo creates an ad-free experience for all users, while also containing social media integration and Google Analytics integration capabilities. The company offers two options: Vimeo and Vimeo Pro. Vimeo Pro is the best option for your company if you’re looking for professional video hosting services. Learn more about Vimeo and its pricing here.

Why choose Vimeo

Image was taken directly from Vimeo's site.

Cincopa

Ideal for training and publishers, Cincopa allows you to transform your website into a video destination, namely through Cincopa Video Channels: a feature that allows viewers to engage with videos in a Netflix-like environment, without the distraction of competitors’ content and unrelated videos.

Cincopa offers an extensive collection of fully customizable video player templates, including an advanced video template editor that allows you to customize the video player. Cincopa has a diverse range across digital assets, allowing users to present podcasts, images, songs, PDFs, and, of course, videos. For the tech-savvy, Cincopa allows you to customize the CSS code. The platform also offers various integrations, including HubSpot, Salesforce, Zoom, Slack, Zendesk, Zappier, and more.

Cincopa’s analytics will give you a comprehensive understanding of your viewers and how they are interacting with your content. You’ll know who watched each video, their geographic location, what device they used, and an exact breakdown of their viewing patterns. 

Pricewise, Cincopa is highly cost-effective. Its free tier plan offers 400MB storage space and 200MB bandwidth limit. The paid plan is also affordable, with plans starting from $9 per month. Learn more about their pricing here.


Whatever options you choose to explore and onboard, we hope that this breakdown has helped. For more LeadIQ recommendations—including on best practices when using video in your prospecting efforts or more general advice—be sure to continue exploring our blog, or drop us a line and say hi!

Posted by Sabrina Jowders
Sabrina Jowders
Sabrina Jowders is a Marketing Coordinator at LeadIQ. She graduated from the University of New Hampshire in May 2019 with a B.S. in Business Administration: Marketing and a minor in Sales. She specializes in SEO.

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